For this school project, I developed a cohesive brand campaign focused on plastic pollution. The goal was to raise awareness and provoke thought through striking visuals. I designed elements that are eye-catching with bold colors to grab the viewer's attention. Using these colors, I aimed for a cool, slick color-blocking style, steering away from something too restricted or traditional. Instead, I wanted to make it appealing to the audience. The key question was, "How can we provoke thought?" Bold colors and cool composite designs were the answer. In the design, I included fish and halftones to symbolize plastic particles and pieces of plastic, fusing the plastic and animals to showcase the dangers of plastic waste.
